Sports Agent News

September 5, 2007

iPod. A huge endorsement opportunity.

Filed under: Agencies, Endorsements, nfl, Sports, Sports Agent — Tags: , , , , , — emmettjones @ 9:31 pm

So…what’s going on in the world of “things other than sports”? Steve Jobs and Apple unleashed a barrage of “iPoddy goodness” today. Apple now has a new video version of the iPod nano, a “classic” version that carries a hard drive of 160GB, and an iPod Touch, which is the iPhone in the form of an iPod (complete with wi-fi!). Now, I doubt there are many people in America that have never heard of an iPod. My great uncle has one and he’s in his 70’s. But all of America has heard of Nike, Reebok, Gatorade, American Express, Visa, and Sprint, yet we still have athletes/celebrities endorsing those products. And now, with the NFL entering into its second year of its contract with Apple, its time for the agents of some of the league’s more popular athletes to work on obtaning an endorsement deal with Apple promoting their iPod line. I can’t be the only one tired of seeing these…

Are you honestly going to tell me that Peyton Manning (granted, you may have an issue because he’s under contract with Sprint) isn’t more marketable than the silhouette of some person break dancing while wearing an iPod shuffle?

or Reggie Bush?

(yeah, i know this isn’t a commercial, but its entertaining!)

So, please, please, high-profile agents of the NFL…lets make this one happen. I will almost guarantee that 99% of the players in the NFL have an iPod anyway, so why not have them get paid for a product that they already endorse?

Let’s make it happen. Thanks for your time.

P.S. When you call, tell Steve Jobs I said hello, and that I’d like the iPod Touch to have a bigger hard drive. Thanks again.

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1 Comment »

  1. Peyton Manning can polarize potential customers if endorsing the ipod, whereas an anonymous silhouette dancing around has no history, no team and doesn’t polarize. It is also synonymous with the ipod, while you pay a fraction of the advertising costs. Don’t see why apple would ever change their marketing campaigns, they’ve found a very successful backbone. The PC vs. Mac ads are prime examples, the company doesn’t need famous endorsers.

    It’s not solely about Peyton being more marketable, costs, polarization, etc., are definitely considered.

    Comment by LW — September 16, 2007 @ 6:52 am


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